Blue Heron
    Plans & Pricing

    Marketing built for home service businesses.

    Roofers, tree services, and contractors win local work when they show up in Google, Google Maps, and AI search engines like ChatGPT, Claude, and Perplexity. Pick the plan that matches where your business is right now, move up when you're ready.

    WebsitesSEOAds
    MONTH-TO-MONTH • NO LONG-TERM CONTRACTS • NO HIDDEN FEES • CANCEL ANYTIME • MONTH-TO-MONTH • NO LONG-TERM CONTRACTS • NO HIDDEN FEES • CANCEL ANYTIME • MONTH-TO-MONTH • NO LONG-TERM CONTRACTS • NO HIDDEN FEES • CANCEL ANYTIME • MONTH-TO-MONTH • NO LONG-TERM CONTRACTS • NO HIDDEN FEES • CANCEL ANYTIME • MONTH-TO-MONTH • NO LONG-TERM CONTRACTS • NO HIDDEN FEES • CANCEL ANYTIME • MONTH-TO-MONTH • NO LONG-TERM CONTRACTS • NO HIDDEN FEES • CANCEL ANYTIME • MONTH-TO-MONTH • NO LONG-TERM CONTRACTS • NO HIDDEN FEES • CANCEL ANYTIME • MONTH-TO-MONTH • NO LONG-TERM CONTRACTS • NO HIDDEN FEES • CANCEL ANYTIME •
    Websites

    Every plan starts with a professional website.

    Pick this if you just need to look legit online.

    Website Only

    For the business that needs a professional web presence and nothing more.

    $199/month
    Get Started →
    ✓Custom-built website on your domain (you own the domain)
    ✓Launch in 4 weeks or less
    ✓Fast, secure, always up to date
    ✓Managed hosting with 99.9% uptime
    ✓Google Analytics and Search Console setup
    ✓Basic on-site SEO built in
    ✓Lead capture contact form
    ✓Conversion-focused layout (click-to-call and quote CTA above the fold)
    ✓Unlimited minor edits within reason
    ✓Top-notch support (business hours, Central time)
    ✓Keep your site if you leave
    SEO Plans

    Show up when local customers search.

    SEO plans include your website plus everything you need to rank. Each plan builds on the one before it.

    SEO Starter

    Show up in the map pack and track your local rankings.

    $599/month
    ✓Free professional website included (your domain, you own it and keep it)
    ✓Complete Google Business Profile setup and monthly management
    ✓Weekly GBP posts and monthly photo uploads
    ✓Review response within 48 hours
    ✓Review request automation (target 5+ new reviews per month)
    ✓Local rank tracking with monthly geo-grid reports
    ✓Citation cleanup and 30 new citations in first 90 days
    ✓Monthly performance report
    ✓Built on your domain, on infrastructure you own and keep
    Get Started →

    SEO Growth

    Content, AI-search work, and measurement to prove it's working.

    $1,299/month
    Measurement
    ✓Call tracking with recording
    ✓Lead attribution reporting (which channel drove every call and form)
    ✓Weekly ranking snapshots
    ✓Monthly performance report
    Content & AI Search
    ✓4 long-form posts per month (1,200+ words, buyer-intent, locally focused)
    ✓Content optimized for AI search (ChatGPT, Claude, Perplexity, Google AI Overviews)
    ✓Robust keyword research and topic mapping
    ✓Monthly editorial calendar
    Rankings & Authority
    ✓2 new service or location pages per month
    ✓FAQ schema on all key pages
    ✓AI search optimization (LLM summary page, structured answer formatting, entity coverage)
    ✓CTR campaigns on primary keywords
    ✓GeoGrid expansion for local map pack rankings
    ✓2 quality local backlinks per month (earned through outreach)
    ✓Built on your domain, on infrastructure you own and keep
    Get Started →

    SEO Pro

    Dedicated attention and the volume to move fast in competitive markets.

    $1,899/month
    ✓Everything in SEO Growth
    ✓Named account manager on your account
    ✓Monthly 30-minute strategy call
    ✓8 blog posts per month
    ✓3 new service or location pages per month
    ✓Quarterly refresh of top 10 existing pages
    ✓Parasite content stack (Google Sites, Medium, LinkedIn articles)
    ✓Expanded AI search presence through parasite content and guest posts
    ✓1 guest post or digital PR mention per month
    ✓Expanded CTR across 6 keywords
    ✓Built on your domain, on infrastructure you own and keep
    Get Started →
    Paid Ads Plans

    Ads that drive calls, not just clicks.

    Designed to generate calls and form fills. Ad spend is billed separately by Google.

    Ads Starter

    Lean budgets. Clean setup. Leads from day one.

    $699/month
    ✓Free professional website included (your domain, you own it and keep it)
    ✓Google Search campaigns (setup and management)
    ✓3 ad variations per ad group with monthly testing
    ✓Weekly negative keyword review
    ✓Call tracking and conversion tracking
    ✓Basic landing page optimized for your campaign
    ✓Monthly optimization and reporting

    For ad spend budgets up to $2,000/month

    Get Started →

    Ads Growth

    Scale lead flow with advanced campaign types and weekly optimization.

    $1,199/month
    ✓Everything in Ads Starter
    ✓Performance Max campaign
    ✓Remarketing and competitor targeting
    ✓2 landing page variants with A/B testing
    ✓Weekly optimization
    ✓Automated bidding (tCPA/tROAS)
    ✓Advanced conversion tracking (calls, forms, offline)
    ✓Monthly 30-minute performance call

    For ad spend budgets $2,000–$10,000/month

    Get Started →

    Ads Pro

    Full campaign suite for businesses running serious ad spend.

    $1,799/month
    ✓Everything in Ads Growth
    ✓Multi-campaign management (Search, Performance Max, LSAs, YouTube, Display)
    ✓LSA verification support and lead dispute management
    ✓Unlimited landing page variants
    ✓Monthly CRO recommendations
    ✓Conversion value modeling and ROAS targeting
    ✓Offline conversion imports
    ✓Bi-weekly strategy calls
    ✓Weekly performance updates

    For ad spend budgets $10,000+/month

    Get Started →

    Bundle SEO + Ads and save 10%.

    Mix and match any SEO plan with any Ads plan. The 10% discount applies to the lower-priced service.

    Talk to Luke About Bundles →

    Refer someone, get $500 off.

    Refer a new client who signs up for any paid SEO or Ads plan and we'll take $500 off your next invoice. No tiers, no cap, no expiration.

    Refer a Friend →
    Let's Talk

    Not sure which plan is right?

    Book a free 30-minute call and I'll help you figure out the best fit for your business and budget.

    All plans are month-to-month. 30-day notice to cancel. You own your website and keep it if you leave. Ad spend is billed separately by the ad platform.

    Book A Call →